Not an Accord. The Real Fruit: Inside the PulpXtract™ Innovation of Freeze in Flames

 

What if a fragrance could capture the vibrant character of real fruit—not simply recreate the impression of it?


At the heart of Freeze in Flames by RIIFFS are two distinctive natural ingredients developed by IFF LMR Naturals: Raspberry PulpXtract™ and Passion Fruit PulpXtract™.


Created through an innovative extraction process, these ingredients bring the sparkling, juicy and mouthwatering character of fresh fruit into fine fragrance.


What Is PulpXtract™?


Fruity notes in perfumery are often created through accords—a combination of aromatic materials blended to evoke the scent of a particular fruit.


PulpXtract™ takes a different approach.


The process begins with aromatic fruit water recovered from IFF’s fruit production. Rather than allowing this valuable material to go unused, its aromatic molecules are captured and transformed into a concentrated natural extract for perfumery.


The result is an ingredient that preserves the fruit’s naturally distinctive character: fresh, vibrant and remarkably expressive.


It is not simply the idea of fruit. It is a new way of revealing the olfactive potential already present within the fruit itself.


How Is PulpXtract™ Created?


PulpXtract™ is produced through a physical concentration process designed to isolate the most expressive aromatic molecules found in fruit water.


First, the fruit water passes through a stainless-steel column containing a specialized resin. As the water moves through the column, the resin captures the aromatic molecules.


Alcohol is then used to gently release those molecules from the resin. Finally, only selected aromatic fractions are retained, giving perfumers a refined, high-quality natural extract that can be used within a fragrance composition.


This process allows the fruit’s authentic aromatic character to be recovered and concentrated while giving new purpose to a material from fruit production.



Raspberry PulpXtract™: Sparkling and Nostalgic


Raspberry PulpXtract™ introduces a natural fresh-fruit signature that is both sparkling and juicy.


Its delicate sweetness captures the fleshy character of ripe raspberry, balanced by a fresh, watery facet. Beneath that brightness is a nostalgic gourmand quality reminiscent of raspberry jam and delicate fruit wafers.


Vibrant yet comforting, it gives Freeze in Flames a berry note with texture, depth and lasting character.


Passion Fruit PulpXtract™: Tropical and Mouthwatering


Passion Fruit PulpXtract™ brings a more exotic intensity.


Juicy, tropical and slightly overripe, it expresses the bold personality of fresh passion fruit. Its fruity and subtly sulfuric facets create the mouthwatering effect that makes the fruit instantly recognizable.


Where raspberry provides berry sparkle and soft sweetness, passion fruit adds sun-drenched energy, tanginess and tropical depth.


Together, they form a vivid contrast: familiar yet unexpected, playful yet sophisticated.


The Fruit Behind the Flames


In Freeze in Flames, Raspberry and Passion Fruit PulpXtract™ are not simply supporting notes—they are central to the fragrance’s identity.


The composition opens with their juicy intensity, surrounded by snowflakes, Calabrian bergamot, red apple and spearmint. The effect is a collision of sensations: vibrant fruit burning through a crisp, frozen opening.


As the fragrance develops, lavender, tea and sage introduce an aromatic heart. Cedarwood, musk and AmberXtreme™ then create a warm, powerful base that carries the composition from icy freshness into fiery intensity.


The Olfactory Journey


Top Notes
Raspberry PulpXtract™ · Snowflakes · Calabrian Bergamot · Passion Fruit PulpXtract™ · Red Apple · Spearmint


Heart Notes
Lavender · Spearmint · Tea · Sage


Base Notes
Cedarwood · Musk · AmberXtreme™


Where Innovation Meets Imagination


PulpXtract™ represents a compelling new direction in perfumery—one where natural ingredients, advanced extraction technology and responsible innovation come together.


By recovering aromatic molecules from fruit water and giving them a new purpose, IFF LMR Naturals has created ingredients that allow perfumers to explore fruit with greater authenticity and expression.


For Freeze in Flames, that innovation becomes part of the storytelling.


Juicy fruit meets frozen air. Cool freshness collides with radiant warmth. Raspberry sparkle and tropical passion ignite inside the ice.


Not an accord. The real fruit.


Discover the innovation inside Freeze in Flames by RIIFFS—Where Ice Meets Fire.


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