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Fred Hayman was a Swiss-born American fashion retailer and entrepreneur. In 1961, he founded the famous Giorgio Beverly Hills boutique at 273 Rodeo Drive. Aside from his involvement within the garment industry, Fred Hayman also released a total of fourteen different fragrances for both men and women since 1988. These affordable designer scents, such as 273 Red, 273 Pour Homme, Touch, and Hollywood, are available with Fragrancebuy for prices as low as only $21.00. At Fragrancebuy, we specialize in authentic perfumes and beauty products which are sure to garner compliments at any special occasion!